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Apple Scores with Digital Textbooks and App

USA Today reviewer Edward C. Baig describes his experience using the first Multi-Touch digital textbooks published for the iBooks 2 for iPad app, noting that they are “engaging in ways that were simply not possible with the textbooks I grew up with.” Baig likes the portability, updatability, and low pricing of iBooks 2 digital textbooks and touts specific features like instant search, highlighting, bookmarking, and interactive graphics. Writes Baig, “It’s better to see an animated tour of the genome in E.O. Wilson’s Life on Earth than just to read about it. ”

2/3/2012 11:40:56 AM

Apple Invades Corporate Market with iPad

Bloomberg’s Peter Burrows reports that Apple is making rapid headway selling into corporations — especially financial services and pharmaceutical firms. Burrows writes that Apple’s corporate sales are being driven chiefly by iPad, which “has become a standard business tool.” The article quotes Matt Wallach, co-founder of Veeva Systems, who says: “I’ve seen a lot of devices come and go over the years. Nothing touches the speed of adoption of the iPad.”

2/1/2012 2:08:58 PM

Apple Reports Highest Quarterly Revenue and Earnings Ever

Apple today announced financial results for its fiscal 2012 first quarter, which spanned 14 weeks and ended December 31, 2011. The Company posted record quarterly revenue of $46.33 billion and record quarterly net profit of $13.06 billion, or $13.87 per diluted share. These results compare to revenue of $26.74 billion and net quarterly profit of $6 billion, or $6.43 per diluted share, in the year-ago quarter. “We’re thrilled with our outstanding results and record-breaking sales of iPhones, iPads, and Macs,” said Tim Cook, Apple’s CEO. “Apple’s momentum is incredibly strong, and we have some amazing new products in the pipeline.”

1/24/2012 3:17:17 PM

Apple Reinvents Textbooks with iBooks 2 for iPad

Apple today announced iBooks 2 for iPad, featuring iBooks textbooks, an entirely new kind of textbook that’s dynamic, engaging, and truly interactive. iBooks textbooks offer iPad users gorgeous, full-screen textbooks with interactive animations, diagrams, photos, videos, and unrivaled navigation. Leading education services companies including Houghton Mifflin Harcourt, McGraw-Hill, and Pearson will deliver educational titles on the iBookstore, with most priced at $14.99 or less. And with the new iBooks Author, anyone with a Mac can create iBooks textbooks and publish them to Apple’s iBookstore. Starting today, iBooks 2 is available free from the App Store and iBooks Author is available free from the Mac App Store

1/19/2012 10:00:24 AM

New iTunes U App for iPad, iPhone, and iPod touch

Apple today announced an all-new iTunes U app, giving educators and students everything they need on their iPad, iPhone, and iPod touch to teach and take entire courses. The all-new iTunes U app lets teachers create and manage courses — including essential components such as lectures, assignments, books, quizzes, and syllabuses — and offer them to millions of iOS users around the world. The app also gives iOS users access to the world’s largest catalog of free educational content from top universities including Cambridge, Duke, Harvard, Oxford and Stanford. And starting today, any K-12 school district can offer full courses through the iTunes U app.

1/19/2012 9:54:28 AM

iPhone 4S Arrives in China on January 13

Apple today announced that iPhone 4S will be available in China and 21 additional countries on Friday, January 13. iPhone 4S features Apple’s dual-core A5 chip for fast performance and stunning graphics; an all-new 8-megapixel camera with advanced optics; full 1080p HD-resolution video recording; and Siri, an intelligent assistant that helps you get things done just by asking. “Customer response to our products in China has been off the charts,” said Tim Cook, Apple’s CEO. “With the launch in China next week, iPhone 4S will be available in over 90 countries, making this our fastest iPhone rollout ever.”

1/4/2012 2:52:59 PM

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